Live Nation activation at
Salesforce's World Tour NYC
An experiential co-marketing activation featuring Live Nation Entertainment at Salesforce' World Tour NYC event. The activation needed to bring the two brands together in a unique and exciting way that invited attendees in to learn more about how Live Nation uses Salesforce to run their shows smoothly. Our winning concept "Backstage with Live Nation" included custom neon signage, large-scale tablets with Tableau dashboards, trendy furniture, and props like gear cases and guitars to adorn the space and create intrigue.
Neon Signage Mockup
Neon Signage Iteration
